Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/economie/international-business/descriptif_4498625
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=4498625

International Business (9th Ed.)

Langue : Anglais

Auteurs :

Couverture de l’ouvrage International Business
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups.
Ilkka A. Ronkainen is Professor Emeritus of Marketing and International Business at the McDonough School of Business at Georgetown University, where he served as associate director (1981–86) and chairman (1986–87) of the National Center for Export-Import Studies and director of the Hong Kong Program. He holds a PhD and a master's degree from the University of South Carolina and an M.S. (economics) from the Helsinki School of Economics. He was visiting professor and docent of international marketing at the Aalto University School of Business (HSE). He serves on the review boards of the Journal of Business Research, International Marketing Review, and Journal of Travel Research and has reviewed for the Journal of International Marketing and the Journal of International Business Studies.
Suraksha Gupta is a Professor of Marketing and Director of Research at Newcastle University, London UK. She holds MBA from Institute of Management Technology, India and PhD in Marketing from Brunel University, UK. She has been awarded Best Professor in Marketing for her teaching and for Excellence in Academic Research for her work as a marketing scholar. She has served as member of review boards of journals such as British Journal of Management, Journal of Business Research and

Date de parution :

Ouvrage de 588 p.

19.3x25.1 cm

Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).

Prix indicatif 115,27 €

Ajouter au panier

Date de parution :

Ouvrage de 588 p.

18.9x24.6 cm

Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).

Prix indicatif 64,99 €

Ajouter au panier