Hbr Guide to Building Your Business Case
Langue : Anglais
Auteur : SHEEN Raymond
You’ve got a great idea that will increase revenue or boost
productivity—but how do you get the buy-in you need to make it
happen? By building a business case that clearly shows your idea’s
value. That’s not always easy: Maybe you’re not sure what kind of
data your stakeholders will trust. Or perhaps you’re intimidated by
number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.
You’ll learn how to:
. Spell out the business need for your idea
. Align your case with strategic goals
. Build the right team to shape and test your idea
. Calculate the return on investment
. Analyze risks and opportunities
. Present your case to stakeholders
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.
You’ll learn how to:
. Spell out the business need for your idea
. Align your case with strategic goals
. Build the right team to shape and test your idea
. Calculate the return on investment
. Analyze risks and opportunities
. Present your case to stakeholders
Date de parution : 07-2015
Ouvrage de 149 p.
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 18,41 €
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