Foreign Investment Promotion, 1st ed. 2019 Governance and Implementation in Central-Eastern European Regions

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

Fills a gap in current literature by providing analysis of both national and local levels of promotion

Offers new theoretical perspectives and policy recommendations

Analyses empirical data gathered from surveys and semi-structured interviews