Entrepreneurship (2nd Ed.)
Auteur : BARRINGER Bruce
Part 1Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship
Part 2Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture's Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Planning for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising
Case Appendix
Glossary
Name Index
Subject Index
Company Index
Photo Credits
Date de parution : 10-2008
Ouvrage de 538 p.
21x27 cm