Entertainment Management Towards Best Practice

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

I: Contributors
II: Foreword

- 1: The Entertainment Industries: A Re-introduction
- 2: Entertainment Environments
- 3: Marketing Entertainment
- 4: Managing Public Relations
- 5: Mass Media and Entertainment Management
- 6: Event Planning and Management
- 7: Management in Entertainment Organizations
- 8: Human Resources and Artist Management
- 9: Arts and Cultural Management
- 10: Responsible Entertainment Management
- 11: Enterprise, Creativity and Small Business
- 12: Introduction to Entertainment Law
- 13: Managing Strategic and Financial Performance
- 14: Consultancy
- 15: Visitor Attractions Management

III: Afterword: The Future.