Digital Entrepreneurship in Sub-Saharan Africa, 1st ed. 2019 Challenges, Opportunities and Prospects Palgrave Studies of Entrepreneurship in Africa Series

This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.

Nasiru D. Taura is a Lecturer of Entrepreneurship and Innovation in the Faculty of Management at Bournemouth University, UK. Prior to joining Bournemouth University, he was an Associate Lecturer at Southampton Solent University, UK, where he taught finance and aspects of entrepreneurial finance. Nasiru is an Associate Fellow of the Higher Education Academy (HEA) and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).

Elvira Bolat is a Senior Lecturer of Marketing in the Faculty of Management at Bournemouth University, UK. After leading Bournemouth University’s first inter-faculty degree, the BSc (Hons) in Marketing, Elvira is now Global Engagement Leader within the Department of Marketing and is responsible for driving the department and university’s global agenda.

Nnamdi O. Madichie is currently Director of the Centre for Research and Enterprise at the London School of Business and Management, UK. Previously he has taught marketing programmes and held various academic positions at the University of East London, UK, the University of Sharjah, UAE, and the Canadian University Dubai, UAE. He is a Fellow of the Chartered Institute of Marketing and the HEA.

Covers multiple sectors of digital entrepreneurship including fin-tech, ed-tech, animation games and agri-tech

Includes rich case studies from Nigeria, Ghana, Rwanda, Senegal, Kenya and Tanzania

Equips the reader with knowledge and understanding of entrepreneurship within the context of the digitalisation of Africa