Delivering Happiness A Path to Profits, Passion, and Purpose
Langue : Anglais
Auteur : HSIEH Tony
In Delivering Happiness, Tony Hsieh - the hip, iconoclastic, and
widely-admired CEO of Zappos, the online shoe retailer - explains how he
created a corporate culture with a commitment to service that aims to
improve the lives of its employees, customers, vendors, and backers.
Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. He details many of the unique practices at Zappos, such as their philosophy of allocating marketing money into the customer experience, the importance of Zappos's Core Values ("Deliver WOW through Service"), and the reason why Zappos's number one priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own.
Finally, Delivering Happiness explains how Zappos employees actually apply the Core Values to improving their lives outside of work, proving that creating happiness and record results go hand-in-hand.
Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. He details many of the unique practices at Zappos, such as their philosophy of allocating marketing money into the customer experience, the importance of Zappos's Core Values ("Deliver WOW through Service"), and the reason why Zappos's number one priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own.
Finally, Delivering Happiness explains how Zappos employees actually apply the Core Values to improving their lives outside of work, proving that creating happiness and record results go hand-in-hand.
Date de parution : 05-2012
Ouvrage de 304 p.
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 11,35 €
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