Contemporary Business (19^th Ed.)

PREFACE vi

1 The Changing Face of Business 1

2 Economic Challenges Facing Business Today 29

3 International Business and Competing in World Markets 58

4 Business Ethics and Social Responsibility 87

5 Small Business and the Legal Forms of Business Ownership 116

6 Entrepreneurship and Starting a Business 150

7 Management, Leadership, and the Internal Organization 174

8 Human Resource Management: From Recruitment to Labor Relations 202

9 Top Performance through Empowerment, Teamwork, and Communication 230

10 Production and Operations Management 255

11 Using Technology to Manage Information 282

12 Customer-Driven Marketing 310

13 Product and Distribution Strategies 340

14 Promotion and Pricing Strategies 372

15 Trends in E-Commerce 404

16 Understanding Accounting and Financial Statements 429

17 The Financial System and Investing 459

18 Financial Management 491

APPENDIX A Business Law 516

APPENDIX B Insurance and Risk Management 532

APPENDIX C Personal Financial Planning 542

APPENDIX D Developing a Business Plan 553

APPENDIX E Careers in Business Today 561

APPENDIX F Launching Your Career 578

GLOSSARY 587

NOTES 595

COMPANY INDEX 626

NAME INDEX 631

SUBJECT INDEX 633