Conscious capitalism Liberating the heroic spirit of business
Langue : Anglais
Auteurs : MACKEY John, SISODIA Rajendra S.
"We believe that business is good because it creates value, it is ethical
because it is based on voluntary exchange, it is noble because it can
elevate our existence, and it is heroic because it lifts people out of
poverty and creates prosperity. Free-enterprise capitalism is the most
powerful system for social cooperation and human progress ever conceived.
It is one of the most compelling ideas we humans have ever had. But we can
aspire to something even greater." -- From the Conscious Capitalism Credo.
In this book, Whole Foods Market cofounder John Mackey and professor and
Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent
good of both business and capitalism. Featuring some of today's best-known
companies, they illustrate how these two forces can--and do--work most
powerfully to create value for all stakeholders: including customers,
employees, suppliers, investors, society, and the environment. These
"Conscious Capitalism" companies include Whole Foods Market, Southwest
Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens
of others. We know them; we buy their products or use their services. Now
it's time to better understand how these organizations use four specific
tenets--higher purpose, stakeholder integration, conscious leadership, and
conscious culture and management--to build strong businesses and help
advance capitalism further toward realizing its highest potential. As
leaders of the Conscious Capitalism movement, Mackey and Sisodia argue
that aspiring leaders and business builders need to continue on this path
of transformation--for the good of both business and society as a whole.
At once a bold defense and reimagining of capitalism and a blueprint for a
new system for doing business grounded in a more evolved ethical
consciousness, this book provides a new lens for individuals and companies
looking to build a more cooperative, humane, and positive future.
Date de parution : 01-2013
Ouvrage de 320 p.
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 25,76 €
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