Business Governance and Society, 1st ed. 2019 Analyzing Shifts, Conflicts, and Challenges
Coordonnateurs : Rajagopal , Behl Ramesh
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, MA. He has authored 54 books and over 400 research papers. Rajagopal is Editor of several academic journals.
Date de parution : 12-2018
Ouvrage de 446 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 105,49 €
Ajouter au panierDate de parution : 10-2018
Ouvrage de 446 p.
14.8x21 cm
Thèmes de Business Governance and Society :
Mots-clés :
International Trade; Business Modelling; Corporate Governance; consumer behavior; Marketing Research; digital marketing; improving business performance; marketing analytics; business performance in emerging markets; business diplomacy; talent analytics; CRM; customer relationship management; India; Mexico; Nepal