Absolute Essentials of Strategic Management Absolute Essentials of Business and Economics Series
Auteur : Witcher Barry
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Part 1: Strategic Management and its Purpose 1. Overview of Strategic Management and Strategy 2. Purpose: vision, mission and values Part 2: Strategic Objectives and Analysis 3. Strategic Objectives 4. The External Environment 5. The Internal Environment Part 3: Strategy 6. Business-level Strategy 7. Corporate-level Strategy 8. Global-level Strategy Part 4: Managing Strategy in Action 9. Strategy Implementation 10. Strategic Control 11. Strategic Leadership
Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.
Date de parution : 09-2021
13.8x21.6 cm
Date de parution : 09-2019
13.8x21.6 cm
Thèmes d’Absolute Essentials of Strategic Management :
Mots-clés :
Uncertainty Avoidance; Organization’s Strategic Resources; Business Planning; Product Market Expansion Grid; Strategic Objectives; EFQM Excellence Award; Strategic Risk Management; Consulting Group’s Growth Share; Corporate-Level Strategy; Common Language; Global Strategy; Defender Strategy; Strategic Leadership; Business Processes; global business skill; Business Excellence; organizational structure; Diagnostic Control Systems; strategic management; Corporate Development; educational management; Interactive Control Systems; Strategic Balanced Scorecard; Organization Wide Philosophy; Strategic Performance Management; Single Business Strategy; Swot Analysis; Growth Share Matrix; VRIO Framework; Business Level Strategy; Corporate Level Strategy; Industry Life Cycle; Exploitive Learning; Balanced Scorecard; Dynamic Capabilities
