Anergy : A step by step approach to avoid 2+2=3
Auteur : Sá Jorge Vasconcellos e
This book is about how to develop a strategy for a multibusiness corporation.
I. The search for corporate strategy
II. Overview of the solution (the eleven step model)
III. First step: Defining the present strategy
IV. Second step: Optimizing the structure
V. Third step: Parent information to the subsidiaries
VI. Fourth step: The subsidiaries strategies
VII. Fifth step: Planned abandonment of the subsidiaries
VIII. Sixth step: Diversification into new geographic regions
IX. Seventh step: Embracing new industries
X. Eighth step: Thinking out of the box
XI. Ninth step: Thinking out of the box
XII. Tenth step: Using the devil's advocate to compare all alternatives
XIII. Eleventh step: Implementing the new strategy
XIV. Conclusion: From anergy to synergy
Selected bibliography
Summary of the book framework
Jorge Vasconcellos E Sá: Professor at Swiss Business School (Zurich), Hult International Business School (London), International Business School of Scandinavia (Copenhagen), AESE (associated with IESE of Barcelona) and at University of Lisbon.
Date de parution : 07-2015
Ouvrage de 372 p.
16x24.2 cm