Web marketing for dummies® (paperback)
Auteur : Zimmerman Jan
Can your business benefit from online marketing? Build your plan with help from a pro!
The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.
Plan, plan, plan * understand web marketing essentials, explore how the web can support your business goals, and define your plan
Site of the action * create a website that"s user-friendly, packed with effective content, and designed to convert visitors into buyers
Keep "em coming back * with regular updates, reviews, testimonials, and webinars
Use analytics * to see what"s working and what isn"t
Google and more * optimize your site for Google, Yahoo!, Bing, and specialty search directories
Wave your banner * learn about online banner ads, pay per click, sponsorships, and daily deal sites
Get going * explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution
Be socially successful * see how to use Facebook, Twitter, and LinkedIn
Open the book and find:
Tips on designing your business website
Steps for adding e-commerce to your site
Hints on getting found bysearch engines
How e-mail adds to your marketing plan
Why social media is a big deal in web marketing
When paid advertising is a good choice
How to analyze the results of your efforts
Learn to:
Use e-mail marketing, pay per click, and banner ads
Maximize social media to build brand loyalty
Select the best tools to market an e-commerce site
Stay ahead with mobile marketing
Part I: Getting Going with Online Marketing 7
Chapter 1: Taking Your Marketing to the Web 9
Chapter 2: Planning for Web Marketing 27
Part II: Building Websites for Marketing Success 45
Chapter 3: Producing a Successful Business Website 47
Chapter 4: Creating a Profitable Online Store 75
Chapter 5: Marketing with Features on Your Own Website 99
Chapter 6: Improving Results with Analytics 119
Part III: Maximizing Your Online Success 135
Chapter 7: Mastering the Secrets of Search Engines 137
Chapter 8: Marketing with Online Building Blocks 171
Chapter 9: The Art of E-Mail Marketing 193
Chapter 10: Figuring Out Mobile Marketing 221
Part IV: Spending Online Marketing Dollars 241
Chapter 11: Marketing with Pay Per Click Ads 243
Chapter 12: Marketing with Paid Online Advertising 269
Part V: Making the Most of Social Media Channels 293
Chapter 13: Reaching Customers Using Social Media 295
Chapter 14: Capturing Customers with Content Sharing 313
Chapter 15: Facing the Future with Facebook 329
Chapter 16: Feathering Your Business Nest with Twitter 341
Chapter 17: Linking Up with LinkedIn 351
Chapter 18: Reaching Customers with Other Social Media Services 361
Chapter 19: Using Social Media Tools 371
Part VI: The Part of Tens 381
Chapter 20: Ten Free Ways to Market Your Website 383
Chapter 21: Ten Tips for Tired Sites 387
Index 393
Date de parution : 01-2012
Ouvrage de 432 p.
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 28,23 €
Ajouter au panier