Transforming Organizations, 1st ed. 2019 Narrative and Story-Based Approaches Management for Professionals Series
Coordonnateurs : Chlopczyk Jacques, Erlach Christine
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have ? and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Provides an effective framework for designing future-shaping strategies using a narrative approach in organizations
Includes numerous case studies and examples of practice from storytelling experts across the world
Presents a comprehensive overview of narratives to understand its roots, strengths and opportunities
Date de parution : 05-2019
Ouvrage de 301 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 105,49 €
Ajouter au panierThèmes de Transforming Organizations :
Mots-clés :
Storytelling and Narratives in organizations; Corporate communications with narratives; Cultural approaches to management communication; Metaphorical storytelling in companies; Marketing by storytelling and naratives; Corporate learning by storytelling; Effectiveness of corporate videos; Employee selection using narrative approach