Tourism Marketing for Developing Countries, 1st ed. 2015 Battling Stereotypes and Crises in Asia, Africa and the Middle East
Langue : Anglais
Auteurs : Avraham Eli, Ketter Eran
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Introduction: Tourism Marketing for Developing Countries
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
1 Perceptions, Stereotypes and Media Images of the Developing World
2 Factors Influencing the Media Image of Developing Countries
3 Marketing and Destination Branding
4 Tourism Marketing for Destinations with Negative Images
5 Marketing Middle East Destinations
6 Marketing African Destinations
7 Marketing Asian Destinations
8 Final Observations and Insights
References
Index
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Date de parution : 10-2015
Ouvrage de 193 p.
14x21.6 cm
Thèmes de Tourism Marketing for Developing Countries :
Mots-clés :
brand; branding; Destination; Developing Countries; marketing
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