The Intuitive Customer, 1st ed. 2016 7 Imperatives For Moving Your Customer Experience to the Next Level
Ryan Hamilton, Professor of Marketing at Emory University's Goizueta Business School, Atlanta, Georgia. Ryan is an award-winning teacher and researcher in the field of consumer psychology. In 2011 was named one of 'The World's Best 40 B-School Profs Under the Age of 40'. His research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. His research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.
Hottest topic in popular psychology: meets the business application where it will have the biggest impact
Unique author experience: Lead author's standing in practical application of customer experience blended with coauthors rigorous academic credibility
Strong sales record: track record of successful books
Date de parution : 08-2016
Ouvrage de 216 p.
14.8x21 cm