Standing Room Only (2nd Ed., 2nd ed. 2014) Marketing Insights for Engaging Performing Arts Audiences
Auteur : Bernstein J.
Joanne Scheff Bernstein has worked/consulted for many major theater programs around the US such as the Illinois Symphony Orchestra, Chicago Opera Theater, the San Francisco Symphony, the San Francisco Opera, the San Francisco Ballet, and the American Conservatory Theater
Since the initial publication, the world of arts marketing has undergone many changes, especially with the boom of internet outreach and the necessity of a web presence
Date de parution : 05-2014
Ouvrage de 408 p.
15.5x23.5 cm
Thèmes de Standing Room Only :
Mots-clés :
Advertising; brand; communication; management; market research; marketing; pricing; Promotion; public relations; strategic marketing; theatre