Service Science in China, 2013
Auteurs : Huo Jiazhen, Hong Zhisheng
A service economy era is coming! As the basic discipline of service dominant era, service science mainly studies common rules of service activities, aiming to provide theoretical bases for creating service value in the new era. The book, which integrates knowledge of service management, operational management, logistics and supply chain management, constructs a research system for this emerging discipline. Service science research system constitutes service philosophy, resource allocation, operational management and service technology. Many cases about China?s service enterprises are incorporated in the book, in the hope of providing readers an insight into not only service science but also the development of China?s service economy.
A profound and logical system to illustrate service science connotation Introducing soft elements such as service vision and entrepreneurship into service science
Merging foundational theories and applied knowledge
Abundant cases of China’s successful service enterprises
Introduction of the most important service industries in China
Includes supplementary material: sn.pub/extras
Date de parution : 01-2013
Ouvrage de 466 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 158,24 €
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