Retail Marketing Routledge-Noordhoff International Editions Series
Auteurs : Quix Frank, Rob van der Kind
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Part 1: The Retail Sector 1. Retail Marketing 2. Retail in the Netherlands 3. Retail Sales in International Perspective 4. Trends in Retail Towards 2020 Part 2: The Strategic Process in the Retail Market 5. The Strategic Process in Retail 6. The Strategic Process in the Retail: A closer look 7. Dynamics in Retail Part 3: External Analysis 8. Environmental Analysis 9. Competitive Analysis Part 4: Internal Analysis 10. The Concept of Turnover in Commercial Retail 11. Revenue Analysis 12. Revenue from Product 13. Profitability Part 5: From Analysis to Strategy 14. SWOT to Marketing 15. Audience or Target 16. Product or Range 17. Location of the Establishment 18. Price 19. Promotion Part 6: Internal Marketing 20. Staff 21. Physical Distribution 22. Presentation Part 7: Control 23. Control the Execution 24. Control Instruments
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
Date de parution : 07-2016
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 184,47 €
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Mots-clés :
Importance Performance Map; internet retailing; Albert Heijn; cross-channel retailing; Vice Versa; fast-moving retail industry; Product Range Groups; non-food sector; De Bijenkorf; Douwe Egberts; Direct Product Profitability; Business Processes; ABN; Air Miles; Cost Price Calculation; Optimal Order Size; Dutch Retail; Product Range; Marketing Mix Variable; Visitors Index; Retail Formulas; Marketing Mix; Trinity Model; Large Retail Companies; Strategic Audit; Retail Expenditures; Price Image; Trade Marketing