Power Stories The 8 Stories You Must Tell to Build an Epic Business
Auteur : Khoo Valerie
Storytelling in business is a skill that's rarely taught?and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.
From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.
- Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
- Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
- Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive
Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
About the author ix
Introduction xi
1 It's all about connection 1
2 The entrepreneur's journey 15
3 Your passion story 27
4 Your business story 43
5 Your customer story 65
6 Your pitch story 81
7 Your product story 91
8 Your leader's story 105
9 Your media story 117
10 From storytelling to story sharing 135
11 What's your story? 153
Conclusion: So what’s next? 165
Acknowledgements 167
Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.
Date de parution : 12-2012
Ouvrage de 192 p.
13.9x20.8 cm
Thème de Power Stories :
Mots-clés :
business stories, better business techniques, business networking, networking, business marketing, marketing, brand marketing, online marketing, self promotion, business promotion, social media advertising, online advertising, business advertising, competitive advantage, sales pitch, sales techniques, business storytelling, Power Stories: The 8 Stories You Must Tell to Build an Epic Business, power stories, Valerie Khoo, Sydney Writers Centre, platform, profile building