Passion branding - harnessing the power ofemotion to build strong brands Harnessing the Power of Emotion to Build Strong Brands
Auteurs : Duffy Neill, Hooper Jo
Octagon Worldwide works with over 100 major brands, global and regional events, star athletes and television properties including the likes of MasterCard, Guinness, BMW, Coca-Cola, Vodafone, World Cup Soccer, Olympic Games, Rugby World Cup, World Cup Cricket, Western Union World of Soccer, World of Rugby, FA Cup, Gravity Games, FIM World Superbike Champs, Anna Kournikova and Lleyton Hewitt.
He has also been intimately involved in the sports broadcast media, having commentated and presented sport on television and radio for over 12 years.
Jo Hooper has spent 8 years at Octagon South Africa and is currently responsible for Strategic Planning and Research.
Working together with Neill, Jo has been instrumental in developing many of Octagon South Africa’s proprietary sponsorship tools including Game Plan and evalu8 and has worked closely with a diverse range of clients including the Cape Town 2004 Olympic Bid, Coca-Cola, Castle Lager (SAB Miller), Major League Baseball, Engen Petroleum (Petronas) and Old Mutual.
Date de parution : 08-2003
Ouvrage de 264 p.
15.5x22.9 cm
Thème de Passion branding - harnessing the power ofemotion to... :
Mots-clés :
book; essential; sponsorship; examples; illustrated; programmes; around; soccer; cup; cocacola; world; f; education; global; league; major; baseball; mastercard; rugby; worlds; passion branders cocacola; leading; boards; commitment; huge