Online Channel Integration, 2014 Value Creation and Customer Reactions in Online and Physical Stores
Auteur : Binder Jochen
Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.
Publication in the field of economic sciences
Includes supplementary material: sn.pub/extras
Date de parution : 11-2013
Ouvrage de 281 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
Ajouter au panierThème d’Online Channel Integration :
Mots-clés :
Channel integration; Marketing; Sales; E-Commerce; Multichannel Management