Marketing and Smart Technologies, 1st ed. 2021 Proceedings of ICMarkTech 2020 Smart Innovation, Systems and Technologies Series, Vol. 205
Langue : Anglais
Coordonnateurs : Rocha Álvaro, Reis José Luís, Peter Marc K., Cayolla Ricardo, Loureiro Sandra, Bogdanović Zorica
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
How committed I am with Tourist-Intelligent Virtual Assistants?.- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based.- Methods for Prospect Generation.- A trademark image retrieval tool based on deep learning features.- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown.- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies.- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents.- The Organizations’ Paths to Market Success.- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.
Álvaro Rocha holds the title of Honorary Professor and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management and BCS in Computer Science. He is Professor of Information Systems at the University of Lisbon, President of AISTI (the Iberian Association for Information Systems and Technologies), Chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter and Editor-in-Chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies).
Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.
Ricardo Cayolla received Ph.D. in “Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects “Super-Humans” and “How Humans Learn”. Original researcher integrates research done in neuroscience. With a graduation in “Design Thinking for Business Innovation” from ESADE
Discusses smart technologies for effective solutions in business and marketing
Presents the outcomes of the ICMarkTech 2020 conference, held from October 8 to 10, 2020
Serves as a reference resource for researchers and practitioners in academia and industry
Date de parution : 03-2022
Ouvrage de 797 p.
15.5x23.5 cm
Date de parution : 03-2021
Ouvrage de 797 p.
15.5x23.5 cm
Mots-clés :
Artificial Intelligence Applied in Marketing; Virtual and Augmented Reality in Marketing; Business Intelligence Databases and Marketing; Social Media and Networking; Marketing; Geomarketing and IOT; Marketing Automation and Marketing Inbound; Machine Learning Applied to Marketing; Customer Data Management and CRM; Neuromarketing Technologies
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