How to Market Design Consultancy Services (2nd Ed.) Finding, Winning, Keeping and Developing Clients
Auteur : Preddy Shan
Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.
Date de parution : 04-2004
17.4x24.6 cm
Date de parution : 06-2017
17.4x24.6 cm
Thèmes de How to Market Design Consultancy Services :
Mots-clés :
DESIGN CONSULTANCY; Design Companies; companies; Follow; potential; Business Sector; clients; Word Of Mouth; credentials; Wo; presentations; Credentials Presentations; sales; Fee Income; propositions; Sales Propositions; letters; Hold; fee; Vice Versa; income; Free Pitching; USP; DVD; Private Healthcare Market; PR Company; Inbound; Target Market; Integrated Marketing; Client Companies; Actual Client; Potential Clients; Target Market Definition; Sales Letters; Target Market Sectors