E-commerce (4th ed )
Langue : Anglais
Auteurs : LAUDON Kenneth C, TRAVER Carol Guercio
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
PART 1 Introduction to E-commerce
1THE REVOLUTION IS JUST BEGINNING
2E-COMMERCE BUSINESS MODELS AND CONCEPTS
PART 2 Technology Infrastructure for E-commerce
3THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE
4BUILDING AN E-COMMERCE WEB SITE
5SECURITY AND PAYMENT
PART 3 Business Concepts and Social Issues
6E-COMMERCE MARKETING CONCEPTS
7E-COMMERCE MARKETING COMMUNICATIONS
8ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
PART 4 E-commerce in Action
9ONLINE RETAILING AND SERVICES
10ONLINE CONTENT AND MEDIA
11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS
12B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Date de parution : 12-2007
Ouvrage de 896 p.
20.3x25.4 cm
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