Culture and Public Relations Links and Implications Routledge Communication Series
Coordonnateurs : Sriramesh Krishnamurthy, Vercic Dejan
Culture and Public Relations explores the impact of culture ? societal and organizational ? through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.
With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
Part I: Culture as an environment for public relations
Part II: Public Relations as culture
Part III: The impact of public relations on culture
Contributor list:
Mathew Allen, María Antonieta Rebeil Corella, Guenter Bentele, Ales Debeljak, David M. Dozier, Mohan Jyoti Dutta, Lee Edwards, Kingsley Eyita, Jarrod Haar, Robert Heath, Marco Herrera , Christine Huang, Nnadozie Izidor, Julia Jahansoozi, Jacquie, L´Etang, Shirley Leitch, Judy Motion, Stefan Porter, Holger Sievert, Jens Seiffert, Bey-Ling Sha, Krishnamurthy Sriramesh, Dejan Vercic, Jon White, Philip Young
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.
Dejan Verčič, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.
Date de parution : 05-2012
Ouvrage de 276 p.
15.2x22.9 cm
Date de parution : 06-2012
Ouvrage de 276 p.
15.2x22.9 cm
Thèmes de Culture and Public Relations :
Mots-clés :
practice; practitioners; scholars; cultures; global; professionals; agency; research; chinese; van; MBA School; MBA Study; West Germany; Public Relations Activities; Chinese Cultural Factors; Public Relations Practices; Public Relations Consultants Association; Public Relations; Public Relations Practitioners; Public Relations Cultures; Public Relations Scholarship; Global Public Relations; Public Relations Agency; Military PAOs; Chinese Public Relations; Contemporary Society; Public Relations Professionals; Public Relations Services; Public Relations Concept; Negatively Related; Arab Journalists; HGDP; Exchange Worldview; Public Relations Firms; Communal Worldview