Cruise Operations Management Hospitality Perspectives
Auteur : Gibson Philip
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.
A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security
Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.
The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ?dip in? and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.
1. Contemporary Cruise Operations
2. Selling Cruises and Cruise Products
3. Maritime Issues and Legislation
4. Cruise Geography
5. Planning the Itinerary
6. Working on Board
7. Customer Service
8. Managing Food and Drink Operations
9. Managing Facilities
10. Health, Safety, and Security
11. Training and Learning on Board
12. Managing Integrated Operations
Date de parution : 03-2016
18.4x26.1 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 214,69 €
Ajouter au panierDate de parution : 06-2006
Ouvrage de 178 p.
Thèmes de Cruise Operations Management :
Mots-clés :
International Safety Management Code; cruise destinations; Cruise Companies; cruise operations; Port Canaveral; food and drink operations; Cruise Operations Management; cruise facilities; Port Authorities; environmental issues; Cruise Brand; health and safety; Cruise Industry; leadership; Assistant Purser; managing integrated operations; Cruise Ship; Richard Parkman; Purser’s Department; Shore Excursion; Princess Cruises; Cruise Operator; Royal Caribbean Cruise Lines; Sola Require; Ocean Village; EEZ; Grand Princess; Sea Water; Cruise Account; Cruise Product; VSP; Chefs De Partie; Deck Department; United States Coast Guard