Business Plans For Canadians for Dummies (2nd Ed.)
Auteurs : Tiffany Paul, Peterson Steven D., Wagner Nada
Packed with everything you need to get your business moving in the right direction?whether you're part of a large corporation or a one-person show?Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business. Accessible and comprehensive, the book walks you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out the competition; simplifying all the financial stuff; staying on top of trends, and fostering a winning atmosphere for your staff.
Fully revised and updated, this new edition offers information anyone starting a business in Canada needs to know. Author and small-business expert Nada Wagner presents invaluable resources to help you write a plan, examines how government policies affect business, and looks at business trends unique to Canada. With inspiring?and cautionary?anecdotes about Canadian businesses, Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur.
- Newly revised edition of the only book that helps Canadians write better business plans, loaded with all-new content
- Covers the key milestones in business planning at every stage
- Filled with anecdotes about real businesses to bring the concepts described vividly to life
- Includes a brand new sample business plan, complete with financial documents
An invaluable resource for entrepreneurs and business owners across the country, Business Plans For Canadians For Dummies, Second Edition is the definitive book on building a business plan, and creating a better business.
Part I: Knowing Where You Want to Go 7
Chapter 1: Preparing to Do a Business Plan 9
Chapter 2: Understanding the Importance of a Business Plan 23
Chapter 3: Setting Off in the Right Direction37
Chapter 4: Charting the Proper Course 51
Part II: Describing Your Marketplace 65
Chapter 5: Examining the Business Environment 67
Chapter 6: Slicing and Dicing Markets 87
Chapter 7: Getting Better Acquainted with Customers 107
Chapter 8: Checking Out Your Competition 123
Part III: Weighing Your Company’s Prospects 143
Chapter 9: Assessing Where You Stand Today 145
Chapter 10: Making Money Doing What You Do Best 163
Chapter 11: Figuring Out the Financial Details 179
Chapter 12: Forecasting and Budgeting 203
Part IV: Looking to the Future 223
Chapter 13: Managing Uncertainty 225
Chapter 14: Thinking Strategically 247
Chapter 15: Growing Up and Growing Bigger269
Part V: Putting Your Business Plan into Action 293
Chapter 16: Shaping Your Organization 295
Chapter 17: Leading the Way 307
Part VI: The Part of Tens 315
Chapter 18: Ten Signs That Your Business Plan Needs Refreshing 317
Chapter 19: Ten Questions to Ask about Your Plan 321
Chapter 20: Ten Business-Planning Never-Evers 325
Appendix: A Sample Business Plan 329
Index 345
Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.
Steven D. Peterson, PhD, is the founder and Managing Partner of Strategic Play.
Nada Wagner, MBA, is one of the principals of Next Wave Marketing and a professor at The Business School, Humber ITAL.
Date de parution : 10-2012
Ouvrage de 384 p.
18.3x22.9 cm
Thème de Business Plans For Canadians for Dummies :
Mots-clés :
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