Business and administrative communication
Langue : Anglais
Auteur : KIENZLER Donna S.
The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.
Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students' academic and career work. The tenth edition also conveys the best possible advice to students through its research base, the author's reputation as a contributor to this field of study lends an even greater element of 'teachability' and relevance to this market-leading title.
Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students' academic and career work. The tenth edition also conveys the best possible advice to students through its research base, the author's reputation as a contributor to this field of study lends an even greater element of 'teachability' and relevance to this market-leading title.
Date de parution : 02-2012
Ouvrage de 672 p.
Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).
Prix indicatif 166,45 €
Ajouter au panier
© 2024 LAVOISIER S.A.S.