Anybody's business
Auteurs : Van Syckle Barbara, Tietje Brian
Live life, learn business. These are the lessons that will change a students' life immediately and for a lifetime.
You've seen it before, the first day of class students arrive already bored, expecting the same old routine. But you don't have to give into those blank stares any longerAnybody's Business will help you create an experience that'll keep 'em coming back for more. Immediately useful, this text wastes no time getting vital business skills across to students by showing them the connections between business concepts and their everyday lives. The skills they learn can be put to use from the moment they leave the classroom and throughout their professional journey.
1: Financial Intelligence
1. Profit: Open Books, Cash Flow, and Income
2. Build: Balance Sheet, Risk, Financing, and Diversification
3. Compete: Economics and Competition
4. Adapt: Monetary and Fiscal Policy, the Economic Cycle, and Economic Systems
5. Grow: Global
2: Leadership Vision6. Lead: Vision, Integrity, Change, and Teams
7. Own: Entrepreneurship, Innovation, and Forms of Ownership
8. Act: Ethics and Corporate Social Responsibility
3: Management Perspective
9. Plan: Roles, Mission, Strategy, and Plans
10. Organize: Organizational Structure, Culture, and Employee Recruitment, Selection, and Hiring
11. Direct, Control, Evaluate Decision Making, Delegating, and Appraising
4: Marketing Savvy
12. Discover: The Marketing Mix, Market Research, and Target Marketing
13. Create: Product Innovation, Branding, Pricing, and Value
14. Communicate: Promotions and Marketing Communications
5: Tech Insight These Chapters Available at mybizlab.com
15. Decide: The IT Organization, Data-Driven Decisions, and IT Risks
16. Improve: Operations, Quality, and Distribution
6: Beyond Business These Chapters Available at mybizlab.com
17. Connect: Business Presentations, E-mail, and Memos
18. Enforce: Business Law
19. Advance: Careers, Networking, and Interviewing
20. Invest: Your Money, Your Future
Live life, learn business. These are the lessons that will change a students’ life immediately and for a lifetime.
You’ve seen it before, the first day of class students arrive already bored, expecting the same old routine. But you don’t have to give into those blank stares any longer—Anybody’s Business will help you create an experience that’ll keep ‘em coming back for more. Immediately useful, this text wastes no time getting vital business skills across to students by showing them the connections between business concepts and their everyday lives. The skills they learn can be put to use from the moment they leave the classroom and throughout their professional journey.
Take a quick tour of the new edition by visiting:
http://allthingsmedia.com/pearson/anybodysbusiness/
Business Skills That Hit Close to Home.
Nothing hits closer to home than personal experience. Anybody’s Business presents real events in a student’s life—like a trip to the doctor’s office, filing an auto accident claim, or paying the tab at a restaurant—and shows them how these experiences demonstrate important business concepts. Students will see the connections right away, helping them strengthen a set of business skills they may already have.
Lifetime Business Lessons, Learned and Earned Today.
Anybody’s Business focuses on the higher levels of learning—application, synthesis, and evaluation—equipping students with important business skills that will help them solve problems and make decisions in both their personal and professional lives. For example, by enhancing a students’ ability to effectively manage their personal finance they will also be able to understand the workings of finance as it applies to business later on in their career. These are the lessons that will change a students’ life immediately and for a lifetime.
Intentional T
Date de parution : 12-2009
Ouvrage de 500 p.
21.5x27.5 cm
