Rural Tourism and Enterprise Management, Marketing and Sustainability CABI Tourism Texts Series

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject:

- Examines key issues affecting rural enterprise and tourism
- Explores the breadth of rural enterprise management and marketing across both developed and developing economies
- Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
- Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Introduction

Part 1: Management and marketing rural tourism and enterprise in developed economies
. 1: Rural enterprise business development: the developed world context
. 2: Selling to consumers
. 3: Sustainability, CSR and Ethics: Developed economies perspective
. 4: Community engagement and rural tourism enterprise
. 5: Social enterprise and the rural landscape

Part 2: Management and marketing rural tourism and enterprise: developing world context
. 6: The rural business environment in developing economies
. 7: Marketing and Communications and Rural Business in developing countries
. 8: Consumers and Rural Tourism in developing Economies
. 9: Sustainability and Ethics in rural business and tourism in the Developing World
. 10: Community engagement, rural institutions and rural tourism business in developing countries

Part 3: Strategies for rural business management and growth
. 11: Challenges and Strategies for rural business operations in developed and developing Economies
. 12: Developing and Growing Knowledge within rural tourism enterprises
. 13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate
. 14: Strategies for rural business growth
. 15: Opportunities for growth: The rural tourism policy and planning perspective

Conclusion

Suitable for students and practitioners of tourism, rural business and related industries.