Semiotics and Verbal Texts, Softcover reprint of the original 1st ed. 2017 How the News Media Construct a Crisis Postdisciplinary Studies in Discourse Series

This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ?signs?, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ?current news? representation to a different kind of coverage.  This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ?language maps? of different phases of the crisis representation, showing how an early ?iconic? phase of representation moves through an ?indexical? to a ?symbolic? phase, and projects a return to a ?naturalised icon?.  This book will be of interest to researchers andstudents of semiotics, those exploring research methods and linguists with an interest in business and media communications.

Jane Gravells is a lecturer in Linguistics at Aston University. Her research interests have been in those areas where language and business intersect.  Her work in semiotics relates to the role of written language in multimodal texts.  Jane has taught applied linguistics and business studies at several leading universities. Before this, she had a successful career in qualitative Marketing Research.

Provides a template for other researchers aiming to describe the linguistic characteristics of large written data sets Grounds a highly theoretical approach in the very concrete, well-known and accessible example of the BP Deepwater Horizon crisis of 2010 Integrates theory, data analysis and critique to analyze the fragmented, diverse and unbounded language used by the media in the coverage of a crisis