Political Marketing in the 2020 U.S. Presidential Election, 1st ed. 2022 Palgrave Studies in Political Marketing and Management Series
Coordonnateur : Gillies Jamie
Introduction: The Right Candidate at the Worst Time.
1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed ‘Joe’.
2. Replicating The 2016 “Lightning in a Bottle” Political Moment: Biden, Trump and Winning the U.S. Presidency.
3. The 2020 Campaign: Candidates in a New World.
4. Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing.
5. Democracy and Disinformation: An Analysis of Trump’s 2020 Reelection Campaign.
6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics.
7. Trump, Populism and the Pandemic.
Conclusion: The 2020 Election and Aftermath was One for the Ages.
Offers scholarly insights on the 2020 election that are relevant to political branding and marketing practitioners
Combines rigorous theoretical analysis with practical commentary by experts
Challenges the conventional wisdom and accepted tenets of political branding and marketing
Date de parution : 12-2021
Ouvrage de 150 p.
14.8x21 cm
Thèmes de Political Marketing in the 2020 U.S. Presidential Election :
Mots-clés :
Political Marketing; 2020 US Presidential Election; Presidential Candidates; Donald Trump; Joe Biden; Democratic Party; Branding and marketing Strategies; Republican Party; Political Campaigning; Big Data; Populism; Coronavirus; Economic nationalism; Economic populism; US Presidential Race; Political Marketing Theory