Political Marketing and Management in the 2017 New Zealand Election, 1st ed. 2018 Palgrave Studies in Political Marketing and Management Series
Coordonnateur : Lees-Marshment Jennifer
Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.
Date de parution : 07-2018
Ouvrage de 158 p.
14.8x21 cm
Thème de Political Marketing and Management in the 2017 New... :
Mots-clés :
2017 New Zealand Election; Political Marketing; Political Branding; Vote Compass; Target Markets; Undecided Voters; Policy Alignment; Market-Oriented Party; National Labour; Brand Personality; Political Branding; Political Candidates; Charisma; Competence; Minor Parties; Political Brands