Persuasion (6th Ed.) Social Influence and Compliance Gaining
Auteurs : Gass Robert H, Seiter John S
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.
Forthcoming: Instructors can also use the book?s downloadable test bank, instructor?s manual, and PowerPoint slides in preparing course material.
Chapter 1: Why Study Persuasion?
Chapter 2: What Constitutes Persuasion?
Chapter 3: Attitudes and Consistency
Chapter 4: Credibility
Chapter 5: Communicator Characteristics and Persuasion
Chapter 6: Conformity and Influence in Groups
Chapter 7: Language and Persuasion
Chapter 8: Nonverbal Influence
Chapter 9: Structuring and Ordering Persuasive Messages
Chapter 10: Compliance Gaining
Chapter 11: Sequential Persuasion
Chapter 12: Deception
Chapter 13: Motivational Appeals
Chapter 14: Visual Persuasion
Chapter 15: Esoteric Forms of Persuasion
Chapter 16: The Ethics of Persuasion
Robert H. Gass is Professor Emeritus of Communication Studies at California State University, Fullerton, USA.
John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.
Date de parution : 06-2020
Ouvrage de 450 p.
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 73,70 €
Ajouter au panierDate de parution : 02-2018
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 305,19 €
Ajouter au panierDate de parution : 02-2018
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 160,25 €
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Mots-clés :
compliance, fear, gaining, John S, Seiter, messages, persuasive, Robert H, Gass