Neighborhood Branding, Identity and Tourism Routledge Focus in Tourism Series
Auteur : Zavattaro Staci M.
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.
Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse ? and for good reason. This place?s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.
This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.
Introduction 1. So, What is a Neighborhood? 2. Orlando’s Neighborhood Philosophy 3. Emotional Reasons for Choosing a Neighborhood 4. Pragmatic Reasons for Choosing a Neighborhood 5. #OrlandoUnited: Community Cohesion after Pulse Conclusion: Theorizing Neighborhood Brands
Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. She serves as editor in chief of Administrative Theory & Praxis and focuses her research on place branding, administrative theory, and social media use in government.
Date de parution : 12-2020
13.8x21.6 cm
Date de parution : 03-2019
13.8x21.6 cm
Thème de Neighborhood Branding, Identity and Tourism :
Mots-clés :
Main Street USA; Animal Kingdom; tourism branding; Baldwin Park; tourism and identity; Islamic State Terrorist Group; neighbourhood branding; Family Assistance Center; neighborhood branding; Institutional Review Board; neighbourhood identity; Nice Communities; neighborhood identity; Neighborhood Brand; orlando tourism; Pulse Nightclub; florida tourism; Universal Orlando Resort; local identities; Audubon Park; communities; Tai Chi; tourist cities; Public Administration; Downtown Orlando; Main Street Program; Institutional Review Board Procedures; Pine Hills; Delray Beach; Orlando Officials; Neighborhood Reputation