Language and Neoliberalism Language, Society and Political Economy Series
Auteur : Holborow Marnie
Language and Neoliberalism examines the ways in which neoliberalism, or the ideology of market rule, finds expression in language. In this groundbreaking original study, Holborow shows at once the misleading character of ideological meaning and the underlying social reality from which that meaning emerges.
In universities, it is now the norm to use terms like entrepreneurial and business partnerships. How have these terms become a core component of education and gained such force? Markets have become, metaphorically, a power in their own right. They now tell governments how to act and warn them against too much public spending. Post-crash, the capitalist market continues to be crisis-prone, and in that context the neoliberal ideology remains contested.
Free of jargon and assuming no specialist knowledge, this book will strike a chord internationally by showing how neoliberal ideology has, literally, gone global in language. Drawing on Vološinov and Bakhtin, Williams and Gramsci, and introducing concepts from Marxist political economy, Language and Neoliberalism is essential reading for all interested in the intersection of linguistics/applied linguistics and politics.
Chapter 1. Introduction: Language and Neoliberalism: Issues and
Framework
Chapter 2. Neoliberalism and Language as a Commodity
Chapter 3. Markets, Metaphors and Neoliberal Ideology
Chapter 4. Language and the Market Metaphor
Chapter 5. The Neoliberal Invention of Entrepreneur
Chapter 6. Austerity, Entrepreneurship and the Neoliberal
University
Chapter 7. Conclusion: Implications for Understanding Ideology in
Language
Marnie Holborow is a lecturer in the School of Applied Language and Intercultural Studies in Dublin City University, Ireland. She is a co-author of Neoliberalism and Applied Linguistics and has written widely on the presence of neoliberal ideology in language.
Date de parution : 03-2015
15.6x23.4 cm
Date de parution : 02-2015
15.6x23.4 cm
Thème de Language and Neoliberalism :
Mots-clés :
Neoliberalism; Marnie Holborow; David Block; Political Economy in Applied Linguistics; Language of Neoliberalism; economic liberalism; ideology; metaphorical devices; Neoliberal Keywords; OECD Examiner; Social Reproduction; Heller 2010b; Language Ideologies; Irish Higher Education; Linguistic Market; Harvey 2010a; Market Metaphor; Neoliberal Language; Neoliberal Ideology; Linguistic Capital; Secondary Genres; Gramsci’s Common Sense; Capitalist Commodity Exchange; Social Entrepreneurs; DCU; Conceptual Metaphors; Core Keyword; BNP Paribas; Key Performer; Entrepreneurship Education; Metaphorical Frame; Social Entrepreneurship; Bourdieu’s Theoretical Framework