International Communication Strategies of Chinese Radio and TV Networks, Softcover reprint of the original 1st ed. 2017 Initial Observations
Langue : Anglais
Auteur : Peng Duan
This book discusses the effect of communication strategies in the course of China?s national image building from both a theoretical and a practical perspective. The research data are collected via researcher?s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party?s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
Understanding International Communications.- International Communications in Western Broadcast Media.- International
Communications in China’s Broadcast Media.- How to Develop China’s International Communication of Broadcast Media?.-
References.
Duan Peng is currently the director of Managing Department of Social Sciences & Arts at the Communication University of China. His research interests include broadcast journalism, communication theory, political communication, media convergence and social media studies. His work has appeared in a variety of monographs and academic journals in China. He also worked with European Union and World Bank to complete the EU-China Natural Forest Management Project (NFMP) in 2006.
Provides a comprehensive theoretical framework for analyzing broadcast media in China Thoroughly reviews issues of broadcast communication in China Deals with a variety of empirical data from prominent TV and radio networks in China Includes supplementary material: sn.pub/extras
Date de parution : 12-2018
Ouvrage de 209 p.
15.5x23.5 cm
Date de parution : 04-2017
Ouvrage de 209 p.
15.5x23.5 cm
Thème d’International Communication Strategies of Chinese Radio... :
Mots-clés :
Communication Strategies in China; Chinese Radio and TV Networks; China’s National Image; Broadcast Media; International Communication; Political Communication; Globalization and Cross-cultural Understanding; International Communication Environment; Comparative Communication Politics; Media Convergence
© 2024 LAVOISIER S.A.S.