Delivering Impact with Digital Resources Planning your strategy in the attention economy

<p class="MsoNormal">This book provides practical guidance for delivering and
sustaining value and impact from digital content.</p>
<p class="MsoNormal">Our digital presence
has the power to change lives and life opportunities. We must understand
digital values to consider how organizational presence within digital cultures
can create change. Impact assessment is the tool to foster understanding of how
strategic decisions about digital resources may be fostering change within our
communities. Delivering Impact with Digital Resources focuses on
introducing both a mechanism and a way to thinking about strategies and
evidence of benefits that extend to impact. Such that, the existence of a
digital resource shows measurable outcomes that demonstrate a change in the
life or life opportunities of the community. The book proposes an updated
Balanced Value Impact Model (BVIM) to enable each memory organization to
convincingly argue they are an efficient and effective operation, working in
innovative modes with digital resources for the positive social and economic
benefit of their communities.<o:p></p>
<p class="MsoNormal">Coverage includes:</p>
<p class="MsoNormal"><ul>
<li><span style="text-indent: -18pt;">a guide to using the Balanced Value Impact Model
and a wide range of data gathering and evidence based methods</span><span style="text-indent: -18pt;">&#160;</span></li>
<li><span style="text-indent: -18pt;">exploration of strategy in the context of digital
ecosystems, an attention economy and cultural economics</span></li>
<li><span style="text-indent: -18pt;">working with communities and stakeholders to
deliver on promises implicit in digital resources/activities</span></li>
<li><span style="text-indent: -18pt;">major case studies about Europeana, the Wellcome
Trust and the National Gallery of Denmark, amongst others</span></li>
<li><span style="text-indent: -18pt;">an exploration of the difference between the
attitudes expressed by groups within digital cultures versus the actual
behaviours they exhibit using impact exemplars from many sectors and
geographies to show how they are explored and applied.</span></li>
</ul>
</p>
<p class="MsoNormal"><b>Readership: </b>This book will be especially useful for those <a name="_GoBack"></a>managing digital presences in libraries, archives, galleries
and museums including MA and PhD students studying subjects such as
librarianship, information science, museums studies, archival studies,
publishing, cultural studies and media studies.</p>

Introduction
1. The context of measuring impact to deliver strategic value
2. The Balanced Value Impact Model (BVIM)
3. Finding value and impact in an attention economy
3. Impact in libraries, archives, museums and other memory institutions
4. Strategic Perspectives and Value Lenses
5. Planning to plan (assessing context, analysis and design)
6. Implementing the BVIM Framework
7. Using the BVIM (narrating outcomes, review and respond)
8. Bringing the threads together
Glossary of terms and methods of impact assessment