Behavioral Economics The Basics The Basics Series
Auteurs : Corr Philip, Plagnol Anke
Behavioral economics is everywhere ? whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.
Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:
- What is behavioral economics?
- How does it help us to understand economic behavior?
- What does it tell us about how people form judgements and make decisions in their private and public lives?
- What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?
With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.
Preface
Chapter 1: What is Behavioral Economics and Why is it Important?
Chapter 2: The Ascent and Dissent of Economics
Chapter 3: ECON: Homo Economicus
Chapter 4: HUMAN: More Homer (Simpson) than Homo Economicus
Chapter 5: Manners, Monkeys and Moods
Chapter 6: Nudge: Whys, Ways and Weasels
Chapter 7: Sell! The Commercial (and Political) World of Persuasion
Glossary
Select bibliography
Index
Philip J. Corr is Professor of Psychology at City, University of London, where he specializes in behavioral economics. Reflecting his broader personality neuroscience focus, he is most interested in how individual differences in fundamental systems of motivation and emotion relate to economic behavior.
Anke C. Plagnol is Lecturer in Psychology (Behavioral Economics) at City, University of London. Her research focuses on the economic choices individuals make and how these affect their subjective well-being.
Date de parution : 06-2018
12.9x19.8 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 117,69 €
Ajouter au panierDate de parution : 06-2018
12.9x19.8 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 25,19 €
Ajouter au panierThèmes de Behavioral Economics :
Mots-clés :
Behavioral Economics; nudge; York City Taxi Drivers; rationality; Neoclassical Economics; utility maximisation; Expected Utility Theory; normative; Homo Psychologicus; Kahneman; Rational Homo Economicus; Adam Smith; Loss Aversion; prospect theory; Nudge Intervention; regret theory; Evaluative Conditioning; endowment effect; Allais Paradox; heuristics; Equity Premium Puzzle; biases; Nash Equilibrium; rational processing; Inequality Aversion; irrational processing; Comparative Cost Advantage; self-regulation; Dan Ariely; game