A Handbook of Media and Communication Research (3^rd Ed.) Qualitative and Quantitative Methodologies

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.

The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.

Updates to this edition include:

• An overview of the interrelations between networked, mass, and interpersonal communication.
• A new chapter on digital methods.
• Three chapters illustrating different varieties of media and communication research, including industry?academic collaboration and participatory action research.
• Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions.

This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.

1. Introduction: The state of convergence in media and communication research ; PART I – HISTORY: SOURCES OF MEDIA AND COMMUNICATION RESEARCH ; 2. The humanistic sources of media and communication research ; 3. The social-scientific sources of media and communication research ; PART II – SYSTEMATICS: PROCESSES OF COMMUNICATION ; Media organizations ;4. The production of entertainment media ; 5. News production ; Media texts ;6. Analyzing news discourse ; 7 Mediated fiction ; Media users ;8. Media effects: Quantitative traditions ; 9. Media reception: Qualitative traditions ; Media contexts ; 10. Communication in contexts: Beyond mass-interpersonal and online-offline divides ; 11. The cultural contexts of media and communication ; 12. History, communication, and media ; PART III – PRACTICE: SCIENTIFIC APPROACHES AND SOCIAL APPLICATIONS ; Empirical research designs ;13. Quantitative approaches to media and communication research ; 14. The qualitative research process ; 15. Digital methods for media and communication research ; 16. The complementarity of qualitative and quantitative methodologies in media and communication research ; Multiple media, multiple methods ; 17. Personal media in everyday life: A baseline study ; 18. Media industries and audience research: An analytic dialogue on the value of engagement ; 19. Employing media-rich participatory action research to foster youth voice ; Communicating research ; 20. The social origins and uses of media and communication research ; References

Klaus Bruhn Jensen is a professor in the Department of Communication, University of Copenhagen, Denmark. His research centers on communication theory and empirical methodologies as they apply to digital media. Previous publications include Media Convergence (2010) and International Encyclopedia of Communication Theory and Philosophy (2016).