Strategic Management (8th Ed.)
Auteur : Lynch Richard
Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
This eighth edition of Strategic Management builds on proven strengths ...
· over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors
· a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
· emphasis on practice throughout with features to help you turn theory into practice
· major international strategy cases from Europe, Africa, China, India, Middle East and the Americas
· clear exploration of the key concepts
· comprehensive, logical structure to guide you through this complex subject
· Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy
New for the eighth edition:
- Dynamic capabilities and resource renewal explored in a revised and updated chapter
- Emergent strategy completely revised in two new chapters, one focusing on innovation, and technology and the other exploring knowledge and learning
- New material on innovation and strategy in uncertain environments
- Case studies from large and small organisations from Google, Spotify and Cadbury to Snapchat, Uber and green energy companies with 14 new cases and many cases updated
This new edition also includes a wealth of free, online, open-access learning resources. Use these materials to enhance and test your knowledge to improve your grades. Online resources include web based cases with indicative answers, chapter based support material, long cases and multiple-choice questions.
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy and sustainable strategy.
Chapter 1 - Strategic Management
Chapter 2 - Review of Theory and Practice
Chapter 3 - Analysing the Strategic Environment
Chapter 4 - Analysing resources and capabilities
Chapter 5 - Strategy dynamics
Chapter 6 - Prescriptive purpose delivered through Mission, Objectives and Ethics
Chapter 7 - Emergent purpose developing from Innovation and Technology
Chapter 8 - Emergent purpose developing from Knowledge, Learning and Uncertainty
Chapter 9 - Developing Business Level Strategy Options
Chapter 10 - Developing Corporate Level Strategy Options
Chapter 11 - Strategy evaluation and development: The Prescriptive Process
Chapter 12 - Organisational Structure, Style and People issues
Chapter 13 - Implementing and Controlling the Strategic Plan
Chapter 14 - Devising and Implementing Green Strategy and Sustainability
Chapter 15 - Managing Strategic Change
Chapter 16 - Strategic Leadership
Chapter 17 - Entrepreneurial Strategy
Chapter 18 - Government, Public and Not-for-Profit Strategy
Chapter 19 - International Expansion and Globalisation Strategies
Key features
· over 70 short case studies to provide easily accessible illustrations of strategy in practice and additional cases available online to provide more in-depth examples of recent strategic decisions involving Sony, Apple and industry sectors
· a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
· emphasis on practice throughout with features to help you turn theory into practice
· major international strategy cases from Europe, Africa, China, India, Middle East and the Americas
· clear exploration of the key concepts
· comprehensive, logical structure to guide you through this complex subject
· Specialist chapters on public/third sector strategy, green strategy and sustainability, entrepreneurial strategy and international and global strategy
Date de parution : 04-2018
Ouvrage de 704 p.
19.5x26.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).
Prix indicatif 70,41 €
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