Foreign Investment Promotion, 1st ed. 2019 Governance and Implementation in Central-Eastern European Regions
Auteur : Capik Paweł
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Fills a gap in current literature by providing analysis of both national and local levels of promotion
Offers new theoretical perspectives and policy recommendations
Analyses empirical data gathered from surveys and semi-structured interviews
Date de parution : 08-2020
Ouvrage de 250 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 89,66 €
Ajouter au panierDate de parution : 07-2019
Ouvrage de 250 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 126,59 €
Ajouter au panier