Beyond Prime Time Activism Communication Activism and Social Change Media and Communication Activism Series

In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study.

The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990?1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activism that draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South.

Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying how they navigate communication and media inequalities.

List of Figures

List of Tables

Preface

Acknowledgments

PART I Models

1 Why It Takes a Social Movement to Raise an Issue

2 Public Communication Models

3 Communication Activism for Social Change

PART II Practices

4 Learning Communities as Movement Safe Spaces

5 From Organizing Strategy to Communication Strategy

6 Framing Stories

PART III Sustaining Communication Activism

7 Continuous Inquiry: Learning From Experience

8 Learning Through Research Collaboration

9 Sustaining Communication Activism: Lessons and Unresolved Challenges

Epilogue

Appendix A: Communication Assessment Tool

Appendix B: Strategic Communication Planning Worksheet

Appendix C: Message Development Worksheet

Index

Charlotte Ryan teaches at the University of Massachusetts Lowell and codirects the Media Research Action Project (MRAP; www.mrap.info). She and Karen have worked together since 1990 in campaigns with the Coalition for Basic Human Needs (CBHN), the Rhode Island Coalition Against Domestic Violence (RICADV; www.ricadv.org), and RICH (www.rihomeless.org).

Rhode-Island-based Karen Jeffreys is a lifelong social justice organizer who specializes in communication and movement building. She has collaborated with groups organizing around social services, housing and homelessness, domestic violence, media, and racial justice. She offers regular community strategy workshops for state and national social justice activists.