The Irrational Consumer Applying Behavioural Economics to Your Business Strategy
Auteur : Trevisan Enrico
Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlässigtes Phänomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.
Date de parution : 09-2013
15.6x23.4 cm
Date de parution : 09-2016
15.6x23.4 cm
Thèmes de The Irrational Consumer :
Mots-clés :
mental; accounting; self-control; mechanisms; sunk; costs; effect; current; account; opportunity; Pr Ic; Vice Versa; Season Ticket; AIDA; Discounted Utility Model; Out-of Pocket Costs; Outof Pocket Cost; Anchor Effect; Discount Function; Maximum Buying Price; Self-control Mechanism; Endowment Effect; Passbook Loan; Life Cycle Theory; Doomsday Device; Deal Effect; Cable Tv Channel; Sunk Costs Effect; Sunk Costs; Tv Remote; Acquisition Utility; Transaction Utility; Christmas Shopping; Mr Black; Tennis Elbow