Demographic Targeting The Essential Role of Population Groups in Retail Marketing Routledge Revivals Series
Auteur : Pooler James A.
James A. Pooler has been a Professor in the Department of Geography at the University of Saskatchewan in Saskatoon, Canada, since 1983. He holds seminars in population geography (including demography), introductory economic geography, and statistics. His published writing to date includes scientific research articles and chapters in books. He has also published a previous book with Ashgate entitled ’Hierarchical Organization in Society: A Canadian Perspective.’ Professor Pooler is presently editor-in-chief of the international journal ’Geographical & Environmental Modelling.’
Date de parution : 11-2017
15.3x21.9 cm
Date de parution : 10-2019
15.3x21.9 cm
Thème de Demographic Targeting :
Mots-clés :
Designer Labels; Sporty Car; Age; Young Shoppers; Customers; Teen Shopper; Demographics; Young Man; Retailers; Home Theatre; Designer Label Clothing; Big Ticket Items; Young Single; Fashion Industry; Large Family; Infant Demographic; Big Box Stores; Modem Shopper; Young Married; Wall Hangings; Children’s Sexual Identity; Pop Star; Young Parents; Consumer Electronics Manufacturers Association; Tv Dinner; DVD Player; Infant Necessities; Teen Movie; Raggedy Ann Doll