Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018, 1st ed. 2018 KEER 2018, 19-22 March 2018, Kuching, Sarawak, Malaysia Advances in Intelligent Systems and Computing Series, Vol. 739

Part 1: Kansei, Emotion, and Games.- chapter 1. A Fundamental Study of a Computer Player Giving Fun to the Opponent -Targeting Hanafuda, a Card Game in Japan.- chapter 2. Exploring the Critical Appeal of Mobility-Augmented Reality Games.- chapter 3. Interactive Games Effects on Children's Affective Cooperation: Evaluating Cooperation Through Kansei-Based Play and Design Sections.- chapter 4. Kansei Engineering Approach in Designing Appealing Computer Animation Character.- chapter 5. The Content and Design of Art Museum On-line Learning Games for Children.- chapter 6. Understanding of User's Gameplay Behavior and Perception Styles in an Environment of Digital Gesture Based-Game.- Part 2: Kansei, Emotion and Computing.- chapter 7. A Smart Home Model Using Android Application.- chapter 8. A State of Art on Kansei-Engineered Virtual Shops: A Study on the Possibilities of V-Commerce.- chapter 9. A System Analysis and Design for SMEs Product Presentation in Ecommerce Website Based on Kansei Engineering (Case Study: SMEs Products of Ponorogo Regency).- chapter 10. Accuracy of Geolocation Data of Taman Wetland Putrajaya.- chapter 11. Brand Name Decision AI System.- chapter 12. Development of Virtual Draping System by Augmented Reality.- chapter 12. Just in Mobile Augmented Reality Technology (JIMART) Application.- chapter 13. Virtual Agent Design Factors for the 21St Century Learners: A Kansei Approach.- Part 3: Kansei, Emotion and Wellbeing / Quality of Life.- chapter 14. Conceptualization of Happiness Index Model.- chapter 15. Factorization of Accomplishment Domain of PERMAI Model.- chapter 16. From PERMA to PERMAIg©: Happiness Instrument Development.- chapter 16. Happiness Index Measurement: Application of Kansei Engineering and Positive Psychology.- chapter 17. Measuring Employee Happiness: Analyzing the Dimensionality of Employee Engagement.- chapter 18. Modeling Factors and Importance of Happiness Using KJ Method.- chapter 19. Relationship Between Workers' GeneralHappiness and Emotional Components @ PERMAIg©.- chapter 20. Reliability of Happiness Index Model Questionnaire.- chapter 21. Visual Analytics of Happiness Index in Parallel Coordinate Graph.- Part 4: Kansei, Emotion and Design.- chapter 22. A Study for Application of Color Design in Product Design of Woodworking Machine Tooltitle.

Assoc. Prof. Dr. Anitawati Mohd Lokman is Associate Professor at the Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA (UiTM), Malaysia. She received a Bachelor of Engineering in Information Engineering from the University of Fukui, Japan in 1994, and Master degree in Information Technology from UiTM in 2001. She earned her PhD in Science, with a concentration on Kansei Engineering and Emotional User Experience under the supervision of Professor Mitsuo Nagamachi and Professor Nor Laila Md Noor. She champions Kansei Engineering in Malaysia, entrusted with the knowledge by her Guru, via collaboration in research projects, co-author of books and research articles, as well as sharing medium of knowledge transfer in workshops and tutorials locally and internationally. She has also been a keynote speaker to a few international conferences and seminars. With encouraging response to the discipline, she founded Malaysia Association of Kansei Engineering (MAKE) in 2015, and appointed as the first president. She is also the Head of Research Intensive Group for Kansei/Affective Engineering (RIG KAE) in UiTM. She is known in the academia locally and internationally, and encouragingly become a reference expert in the field of Kansei Engineering, Emotion, Wellbeing, Quality of Life, Interface Design, Interaction Design, Product/Service Design, and Branding. She is currently active in converging Kansei Engineering to diverse field such as in Emotive Web, Culture & Design, Social Media, Pubic Service, Robot Interaction, and Emerging Internet Applications. She has authored over 100 publications at local and international level, in the form of books, conference papers and journals among others. Among recognitions she received are the Best Author of UiTM Award 2016, and honoured as Senior Member of the IEEE. She was also awarded with 30 Women Achievers & Leaders of Malaysia 2017 presented by Tan Sri Datin Paduka Hajah Zaleha Ismail, on b