The Corporate Reputation of Multinational Corporations, 1st ed. 2018 An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations Handel und Internationales Marketing Retailing and International Marketing Series
Auteur : Huber Cathrin
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
Date de parution : 11-2017
Ouvrage de 181 p.
14.8x21 cm