The Corporate Reputation of Multinational Corporations , 1st ed. 2018 An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations Handel und Internationales Marketing Retailing and International Marketing Series
Auteur : Huber Cathrin
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
Publication in the field of economic sciences
Includes supplementary material: sn.pub/extras
Date de parution : 11-2017
Ouvrage de 181 p.
14.8x21 cm