Marketing Transformation: Marketing Practice in an Ever Changing World, 1st ed. 2018 Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Series
Coordonnateurs : Rossi Patricia, Krey Nina
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Examines marketing transformation in the global economy
Explores the current state of the marketing field and where it is going
Features contributions from marketing researchers and practitioners from around the world
Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Date de parution : 06-2018
Ouvrage de 322 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 210,99 €
Ajouter au panierDate de parution : 11-2017
Ouvrage de 322 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 210,99 €
Ajouter au panier